Placing a heavy emphasis on a design-focused approach towards interaction design, this module introduces the fundamentals of communication design, both off- and on-screen. Students are equipped with the tools required to practice in today's interaction design industry through a combination of core analogue (drawing, making) and digital (HTML, CSS, no-code) skills.
In this module students are introduced to the history of communication design. Starting with imagined communication devices of the future (AI, IoT, Virtual and Augmented Reality) in a single lecture, students are taken back in time to the era of the printing press (Guttenberg et al.), demonstrating the connections that bind human communication together.
This module aims to equip students with the knowledge and skills to develop effective brand identities in a competitive marketplace. It covers strategic brand strategy development, target audience identification, value proposition definition, and market analysis. Students will learn logo creation, colour selection, typography, and effective imagery use, developing skills in crafting brand guidelines for consistency across touchpoints. Additionally, storytelling, tone of voice, and brand personality will be explored for impactful brand messaging.
We have been led to believe that a picture is worth a thousand words. This module puts that truism to the test. Exploring non-verbal communication, we introduce students to photographic, illustrative, and diagrammatic approaches to communication in digital design. Showcasing the power of the image in communication the module equips students with the ability to not only create images, but also brief others' on how to create images.
This module explores the importance of considering content - in all its forms - as a core element of any piece of Digital design that can, itself, be designed. Content Design is becoming increasingly relevant in today's digital age, where businesses and organisation's are expected to produce high-quality content that engages their audience and communicates their message effectively. Content design involves creating and organising content in a way that is user-centered, accessible, and visually appealing.
This module introduces students to fundamental skills required for employability both for industry placement and beyond, preparing them for the demands of the industry and bridging the gap between theoretical learning and real-world application. Through a series of interconnected lectures, seminars and workshops, students are introduced to the fundamental tools for self-promotion and recruitment in a design role with a heavy focus on CVs, design portfolios and interview skills early in the module to support their applications to placement employers.
User Experience (UX) and Service Design have grown significantly in recent years. As the digital world continues to expand, the need for skilled professionals who can design effective and efficient user interfaces and experiences has become crucial. This module aims to provide students with a comprehensive understanding of UX and Service Design, enabling them to design products and services that meet the needs of users.
The Playful Interactions module is designed to empower students with the expertise needed to craft narratives that have captivating and immersive experiences. It encompasses advanced prototyping, VR/AR design, design fiction, and emerging technologies, delving into the exciting realm of playful interactions for the future. This module fosters skill development, encouraging students to create interactive, playful, and employable designs that integrate digital technology.
Placing a heavy emphasis on a design-focussed approach towards interaction design, this module introduces the fundamentals of the craft of communication design, both off- and on-screen. Through a combination of core analogue (drawing, making) and digital (HTML, CSS) skills, students are equipped with the tools required to practice in today’s interaction design industry.
This optional module provides an opportunity for students to gain first hand practical experience within a professional environment prior to their final year of study.
This module focuses on equipping students with a combination of skills, centred on the design and build of a sustained piece of coursework, which enables them to showcase what they have learned throughout the entirety of the course. The aim of the module is to highlight the depth and breadth of knowledge students have acquired throughout their study.
This module is intended to consolidate the students' knowledge and understanding of history and theory, by providing an opportunity for students to generate a body of unique research, tailored to their specialist area.
Design Presentation equips students with the skills to confidently articulate their ideas, pitching them to an audience in a manner that is both reasoned and persuasive.
The module allows students to expand upon their research skills to further a deeper understanding of the subject area in general, and to help in evidencing concepts, ideas and rationales relating to the work undertaken for the Major Project.
The module develops advanced presentation skills in the field of digital design.